Regulators now one step closer to reining in 'Buy now, pay later' companies

Details:Axios Pro’s Lucinda Shen notes.

The watchdog plans to regulate them the same way as it does credit card companies, and is looking into customer fees and ways to limit how personal data is used by such businesses. "Our concern with data in general is that, once the company has that data, there's no knowing where the line could be drawn and what they could do with it," a CFPB official said on a call with media.Affirm says in a statement that it's "encouraged" by the conclusions and that today is a "big step forward for consumers and honest finance."that "low-cost, low-risk, no-interest products like BNPL should not fundamentally be regulated in the same fashion.

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