The distinctive purple color means that "it takes no imagination to see that it's different," Pumplin said. "It really allows people to make a choice."In the past, forays into genetically modified foods have often focused on engineering crops that are more sustainable to produce, he added. But for consumers, the benefits of eating a genetically modified food are murky.
At the same time, "GMOs are not a silver bullet," he said. "It's one tool in our toolbox as plant scientists, as scientists, agronomists, to improve the food production system."
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Well, that looks disgusting
Now we'll readily know what tomato to avoid.