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Business Maverick: Meta sued for skirting Apple privacy rules to snoop on users

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The social media giant has been sued for allegedly building a secret work-around to safeguards that Apple launched last year to protect iPhone users from having their internet activity tracked.

In a proposed class-action complaint filed on Wednesday in San Francisco federal court, two Facebook users accused the company of skirting Apple’s 2021 privacy rules and violating state and federal laws limiting the unauthorised collection of personal data. A similar complaint was filed in the same court last week.

According to the suits, Meta’s collection of user data from the Facebook app helps it circumvent rules instituted by Apple in 2021 requiring all third-party apps to obtain consent from users before tracking their activities, online or off.

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