This iconic bar of soap, with two weird claims to fame, has stuck around for nearly 150 years | CNN Business

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This iconic cake of soap, invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: 'It Floats' and it's '99+44⁄100% Pure.'

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, sitting on the shelf. This iconic cake of soap, invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: “It Floats” and it’s “99+44⁄100% Pure.

But what if there was a soap bar that could float? An AdAge article about Ivory Soap’s invention explained how Gamble at the time was trying to create a new type of gently formulated soap. The R&D process inadvertently created a batch of soap that was found to float because air bubbles got trapped inside. Gamble, according to P&G’s website, recognized the “floating soap” could revolutionize the washing experience in more ways than one.

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