How to be a smart holiday shopper | CNN Business

It’s only October, but holiday shopping promotions are here with retailers bringing out the Christmas trees, turning on the holiday music and dangling sales from now until January. This month alone, there’s Target’s\n \n “Deal Days,” Walmart’s\n \n “Rollbacks and More,” Best Buy’s\n \n “Flash Sale” and a new Amazon\n \n Prime Day-like event.

Wait on clothing If you can hold off buying a new down jacket for now, you’re more likely to find a better deal: Winter merchandise becomes cheaper later on in the season, said Ashok Lalwani, a professor of marketing at Indiana University who studies pricing. Apparel retailers offer deeper discounts when they need to clear out one season’s stuff to move into the following — because keeping inventory is costly and fashion trends may change, he said.

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