Short-video platform Triller is the latest company to stake its claim in the metaverse with the launch on Monday of a new platform called Metaverz.
"We're carefully curating all our events and experiences so people understand what they're doing," Christopher Taurosa, head of Metaverz."It's not like you walk around aimlessly ... You get to engage around an event." The Triller video sharing app launched in its current form in October 2019, and has looked to take on larger rival TikTok. The company added fresh content and features to the platform with the acquisitions of live-streaming music platform Verzuz, founded by Grammy-winning producers Swizz Beatz and Timbaland, combat sports brands Bare Knuckle Fighting and Fite.tv, and Fangage, Julius and Amplify.ai, whose technologies help creators connect with and monetize their fan base.
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