Still, even knowing that data, Oppenheimer said she found herself shopping with major retailers out of convenience. She told WWD her “aha moment” was seeing the same insulated water bottles that she had bought online on the shelves of her own parents’ store.“It just hit me, there are thousands of small businesses out there carrying the exact products we all need, we just can’t see them at the moment we’re looking to buy,” Oppenheimer said.
Currently, goodbuy counts more than 19 million products from 185,000 independent businesses and more than 30,000 active consumers looking to discover new ways to shop. Shoppers who sign up create individualized profiles and select the values they are looking to support.
“goodbuy is the first shopping tool built exclusively for small businesses,” Telander said. “We are connecting passionate small business shoppers with unique brands and boutiques and it is completely free to sign up and install through. In under a year of launching goodbuy, we are proud to share that we have diverted $1 million away from mega-retailers and directly into the pockets of small businesses.
Importantly, Fortin told WWD, that while many small business owners think “hidden fees” when hearing affiliate — unsurprising since goodbuy’s research finds that competitors take as much as 40 percent of every sale — goodbuy’s program takes a flat 10 percent commission on purchases made through goodbuy. Impressions, clicks and traffic are all free.
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