Beware of fad stocks. Truly owner, Snap and Zoom have plunged | CNN Business

Investors occasionally get too wrapped up in the latest big consumer or corporate trend, only to see companies get crushed when fickle tastes change — or even worse, a trend goes mainstream and there’s too much competition. Take a look at Boston Beer\n \n , for example. The Sam Adams brewer, which also owns the hard seltzer brand Truly, is struggling as the popularity of alcoholic seltzer appears to be fading fast.

Peloton\n \n , a stay at home workout darling, is now struggling mightily as its popularity has faded. Sales have slowed, the company is still losing money, its founders have left, and the stock has plunged nearly 80% this year. Video conferencing leader Zoom\n \n has also taken a big hit this year, plummeting about 60%. That’s partly because more workers are going back to the office.

I have Blue Chip S&P stocks in my 401K portfolio. Guess how well they are doing since Jan 2021.

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