All week I’ve been assaulted by studies and reports describing how Hollywood, the industry town, has essentially surrendered its leadership in the universe of pop culture.Related StoryOriginally signaling a real estate development, the Hollywood sign’s construction coincided with the first Oscars and thus became an optimistic symbol for the future of glitz and glamor. Now, decades later, the “founders” would be daunted by the cutbacks and layoffs that characterize today’s Hollywood.
Whether in music, social media or other platforms, a young consumer even in Hollywood is likely hooked on the same pop culture diet as their equivalent in Mumbai, whether it’s Afrobeat oror a video from Prague. Indeed the energy of innovation is growing worldwide while Hollywood’s sags.The data is occasionally ambiguous, but what it suggests is that consumers of pop culture worldwide are substantially cutting their preference for American product. Imports from the U.S.
But meanwhile, U.S. cultural imports from abroad have increased almost six-fold over the past decade.aside, the biggest account on TikTok belongs to a Senegalese-Italian named Khaby Lame, whose posts mock media trends, according toIn analyzing pop culture trends, that publication attributes the emergence of what it calls the multipolar pop culture to the obvious phenomena: Economic growth and domination of the internet.
Maybe less reboots and less crap like this and more investment in filmmakers, writers and creatives?
Ironically, Hollywood got to this point in large part due to its quest to appeal to a wider international audience.
Read that as “Paul Blart” and thought that was a weirdly long name for a movie.