This 40-year-old cut his hours from 100 to 35 a week—and grew his business to over $12 million in revenue

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This 40-year-old cut his hours from 100 to 35 a week—and grew his business to over $12 million in revenue (via CNBCMakeIt)

In the first years of running Time etc, Lashbrooke took his old work habits with him. He put in 100 hours or more every week, working so much he'd have trouble getting out of bed in the morning.

Lashbrooke decided to try an experiment. Instead of putting in more hours, he was going to cut his down significantly. Most of his employees, at the time about 15, were working 37 or so hours per week. He decided to limit his hours to just 35 per week. As his mental and emotional health improved, his company's revenue went from $1 million per year in 2011 to more than $12 million annually now." in 2019. Here's how he managed to both cut his hours and grow his business significantly.

The shift was a challenge, but one tactic he used to prioritize is called the Eisenhower Matrix, a four-quadrant graphic in which each section represents a level of urgency. Filling it out enabled Lashbrooke to see which of the activities on his to-do list were actually key to solving problems for the business, and which he could eliminate altogether.

"I use Google Calendar as my to-do list," he says, adding that, "It helps you attach time to tasks, which I think is so important in trying to juggle a heavy workload." A calendar can help you visualize those limits within your day and force you to fill it with only your most important projects.

 

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