John Elway makes “significant investment” in Tom’s Watch Bar to help fuel expansion

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The Rockies' 'official bar' gets a boost from a Bronco. (via thknwco)

Denver Broncos General Manager John Elway walks on the field during warm ups before an NFL football game against the Pittsburgh Steelers, Sunday, Sept. 19, 2020, in Pittsburgh.

“I am extremely pleased with the opportunity to invest directly into Tom’s Watch Bar – a well-developed early-stage concept with strong unit-level economics,” Elway said in a statement. “…Tom’s Watch Bar is bringing an entirely new sports entertainment concept to the bar and restaurant marketplace, filling an unmet need in the sports entertainment marketplace with virtually no true competitive concept in the landscape.

Tom’s Watch Bar, which began as Tom’s Urban in Larimer Square in 2012, currently has six locations around the U.S., including Las Vegas, Los Angeles and Minneapolis, and another seven under construction. The McGregor Square location is two stories with 360-degree views and more than 150 TV screens. It was founded by Tom Ryan, who also started the Smashburger chain in 2007; Smashburger now has 245 locations in 34 states.

 

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They don’t even have the PAC 12 channel, boo

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