, in 2014, she was able to grow to seven figures in sales in 14 months by focusing mostly on email as her marketing channel.
A better approach, she added, is thinking about email marketing as a relationship-building tool: Spend more time providing value to your subscribers by sharing quick tips and actionable strategies, and you'll likely generate more sales in the long run. "It's about building trust with your customers," Dalton said."That way, when you're ready to make a sales pitch, your subscribers feel like 'Gosh, you've given me so much already,' and are open to hearing what else you have to offer."
Test Davis recommended using your expertise as a business owner, listening to what customers are asking you about, and digging into the data to provide content that excites subscribers."We partner with an SEO firm that shares what people are searching for both on our site and in our industry," she said."When those search terms align with what we're hearing in the field, we've got something golden.
"Our subscribers can tag themselves based on their role at their company — that way I can make sure I don't overwhelm anybody with things that don't apply to them," Dalton said. For instance, a small business owner and a manager at a large company might appreciate different productivity advice.
Mailchimp Email Marketing still works?