Supreme Court agrees to hear Jack Daniel's trademark case against dog toy company

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The Supreme Court agreed Monday to hear a dispute between Jack Daniel's and a dog toy company that sells 'Bad Spaniels' whiskey bottles.

The Supreme Court agreed Monday to hear a dispute between Jack Daniel's and a dog toy company that sells "Bad Spaniels" whiskey bottles.

The toy in question, dubbed the Bad Spaniels Silly Squeaker, closely resembles Jack Daniel's signature Old No. 7 Black Label Tennessee Whiskey bottle. It features a cartoon spaniel on its front and references to Jack Daniel's Old No. 7, such as the label "Old No. 2 on Your Tennessee Carpet."and notes on the packaging in small font: "This product is not affiliated with Jack Daniel Distillery," according to the Associated Press.

In a 2020 ruling, the U.S. Court of Appeals for the 9th Circuit sided with VIP Products, prompting Jack Daniel's to seek further relief from the Supreme Court. The court will likely hear arguments in the Jack Daniel's case early next year.

 

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