How to reach real business decision makers in tech

is trying to reach an audience of business IT decision makers, there is simply no better place to be seen in South Africa than TechCentral.

The research shows it: more than half of our hundreds of thousands of regular readers are directly responsible for or involved in their companies’ technology buying decisions. That is one of several key findings in the publication’s 2022 reader survey, which shows, too, that nine in 10 of readers advise family and friends about technology buying decisions. And more than a third of our readers work in organisations that employ more than a thousand people.

While other publications, including consumer-focused websites, make claims to reach this valuable audience, the fact is they don’t have the same valuable, high-quality and business-focused readership as TechCentral. The message here is clear: if you want to reach business leaders and IT decision makers in South Africa without diluting your message in a mass-market audience, TechCentral should be your first port of call.

“Our audience is about quality over quantity. If you want to reach a business audience made up of influential decision makers, TechCentral is the place your brand needs to be seen,” says TechCentral sales director Michelle Losco., who can assist you with our rate card and provide you with details of the myriad ways your company can partner with TechCentral for the very best marketing exposure and business growth. We look forward to engaging with you.

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