Black Friday shopping trends are slowly returning to the pre-COVID levels.Game stores couldn’t confirm the latest Black Friday numbers, but the chain store says that sales far exceeded both 2020/21 sales. Its online trade more than doubled this year. However, the majority of South Africans still prefer in-store purchases compared to online.
Retail store, Pick n Pay Group Executive of Marketing, Andrew Mills says the current challenging economic environment is reflected in the choices that consumers made on their shopping lists. He adds, “If we look at the year that we’ve gone through as the South African consumer, a lot of customers are under severe pressure and this time of the year comes as a relief where people can take advantage and helps their pockets to stretch further.”Black Friday takes place every year in November ahead of the festive season and consumers are advised to save up to take advantage of the massive discounts.
However, some shoppers have urged retailers to ensure that there’s enough stock available for Black Friday to avoid discounted items running out quickly.
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