How volleyball is becoming big business

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Women's volleyball, growing steadily stateside for years, is now experiencing a full-blown domestic boom.

Volleyball's fast pace and athleticism "is really well-suited to social and digital, where it connects with younger audiences," says Jon Patricof, CEO of professional league Athletes Unlimited, which recently struck a deal with ESPN.The Longhorns, a perennial powerhouse, won the national championship in 2012, and have been runner-ups three times since.

With more kids playing volleyball, the college game has become talent rich at a time when media companies areOne current star Longhorn — Logan Eggleston, who helped lead student-athlete protests in the wake of George Floyd's 2020 murder — could one day be the nation's president,The University of Texas volleyball squad qualified Saturday night for the Final Four. Screenshot of @TexasVolleyball via Twitter.

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I assume the skimpy outfits have something to do with popularity.

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