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Business Maverick: Twitter blue service is back, including ‘verified’ badges

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Twitter resumed selling its Twitter Blue premium offering, which gives users a blue verification badge by their names, following a weeks-long pause because some subscribers were using the paid service to impersonate well-known accounts.

that Twitter Blue is available now. Users who pay $8 a month will receive a check mark in a blue badge next to their profile pictures and will be able to edit tweets, among other perks.

Twitter said it will take “a number of other steps to detect and prevent impersonation”, including a requirement that users have a valid phone number attached to their account. Users who change their user name or photo will also lose their check mark “until those changes are reviewed by Twitter”.

Musk is also taking a subtle shot at Apple as part of Twitter Blue’s relaunch. The company will charge users $11 per month if they subscribe through the Twitter app for Apple’s iOS, an effort to recoup fees collected by Apple for in-app purchases. Musk has repeatedly complained about those fees, calling them a “de facto global tax on the internet”.on Monday, though he has made similar statements before.

 

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