Skoog joins with previous experience as a CMO at Fotografiska, where he led their international development, and NGO the Swedish Brain Foundation. He also was the head of B2B marketing and product at Tele2, and EMI Music Publishing.
Over Skepta’s 15-year solo career, the British-Nigerian artist has won the UK’s prestigious Mercury Music Prize, been nominated for three BRIT Awards and collaborated with Drake, Pharrell Williams, A$AP Rocky and more. In October he launched his own record label and creative agency, Big Smoke. to the new role of senior VP of media & operations, it was announced by EVP Joseph Carozza.
“As an actor, Luke Grimes has effortlessly brought the cowboy lifestyle to the forefront of American culture,” says UMGN President Cindy Mabe. “As a country music artist, Luke has tapped into that same honesty and authenticity to capture a raw grit and pure depth of artistry that will expand the sound and reach of country music. We are so excited and proud to welcome Luke Grimes to Universal Music Group Nashville.
Chernoff leads a newly combined team that brings together the company’s strategic analytics and data science functions and is responsible for driving the continuing growth and prioritization of the company’s data capabilities worldwide.