Life spent in a pandemic is a prolonged search for comfort and familiarity in a sterile bubble. While consumers are after familiar feelings of togetherness, spontaneity, and excitement, they are stuck with an online store’s promise that their selected item will arrive by a certain date. Items have become proxies for the ephemeral feelings grown more fleeting over the last two years spent at two-arms’ length away from loved ones—and further away from dining and drinking in restaurants.
“We keep our clients at the center of it all, and we've found that open communication with our community has helped us expand faster than what we had thought possible.” To give some extra context, initial marketing was done in Viber and Facebook groups before the neat sheen of the brand glowed from behind a logo and predominantly green website.