How Companies Misuse the Word 'Natural'

Merriam-Webster

tells us it means — ”the external world in its entirety” — there’s nothing too specific or necessarily good about it. After all, the earth is full of unappetizing things, like wood, cotton, and bamboo fiber, which when cooked at a high temperature yield. As Consumer Reports explains, it’s all that cellulose that helps keep Kraft’s natural shredded cheese from sticking together in the brand's creamy mac and cheese.

This is nature as our original state of being , as our truest instincts and desires , or the way we used to be before civilization changed us. In America, this has always been an imperialist fantasy about Native Americans. It’s a fantasy, first of all, about Native people, that before Europeans arrived they lived in an untouched wilderness they did not know how to manage or exploit. And it’s a fantasy about Americans, so we can expunge our guilt for pillaging the land and its inhabitants.

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Source: CNBC - 🏆 12. / 72 Read more »