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The Porsche badge came from a business dinner

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Learn the story of how Porsche's famous crest badge came to be.

Hoffman pushed for a distinctive logo, and this time the idea stuck. On December 27, 1951, Ferry Porsche jotted down notes for a"steering wheel hub featuring Porsche and the Stuttgart coat of arms or something similar." After returning to Germany, he commissioned designer Franz Xaver Reimspieß to design what became the Porsche crest.

Porsche initially used the crest solely on the steering wheel of the 356, adding it to the hood in 1954 and the hub caps in 1959. It's appeared on every Porsche production model since, and while it has undergone five updates over the years, it's still instantly recognizable.

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