saw its slice of the global smartphone pie increase to 20% during Q4 2022 from 19% during the fourth quarter a year earlier. Xiaomi was third with 11% of the global smartphone market compared to the 13% market share it had during the previous year. Oppo grabbed 9% of the global smartphone market in the final quarter of last year compared to the 8% it had during the last quarter of 2021.
And rounding out the top five is Vivo. Like Oppo, one of the companies under the BBK Electronics umbrella , Vivo captured the same 8% of global smartphone shipments during the fourth quarter of 2022 that it had in 2021. The"others" category had a year-over-year decline from 28% in 2021's Q4 to the final quarter of 2022.For all of 2022, Samsung remained the number one smartphone brand in the world based on shipments.
Canalys says that the 2023 smartphone market will be impacted by higher interest rates, weak economies, and inflation "Vendors will approach 2023 cautiously, prioritizing profitability and protecting market share," said Canalys Research Analyst Le Xuan Chiew."Vendors are cutting costs to adapt to the new market reality. Building strong partnerships with the channel will be important for protecting market shares as difficult market conditions for both channel partners and vendors can easily lead to strenuous negotiations.