brands in its portfolio. “So with the Sunnei business doubling or tripling every year, we have now to come up with a commercial strategy which is also aligned with the scale of the business.”
“The most important thing is that in 2023 the business is most likely going to turn break-even, which is a critically important milestone in the life of the company,” said Baldaszti. North America will continue to be a major focus of the strategy for the upcoming 18 months, along with China and the U.K., where executives said its potential remains untapped.“We’re trying to find the right balance with Peter. Instead of doing exaggerated business plans in the short term, we’re doubling [sales] while trying to be prudent and to preserve the brand’s values as much as possible,” noted Rizzo. “For one, the U.S.
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