With Love Island now once again on our screens for another nail biting edition of the ITV2 dating show, the world has once again been introduced to another batch of contestants hoping to find the love of their lives.
Not far behind are 2022 stars Gemma Owen and Ekin-Su Culculoglu who are hot on Molly-Mae’s heels thanks to several fashion and media partnerships, including Ekin-Su’s very own spin off travel show Ekin-Su & Davide: Homecomings, with fellow Love Islander winner, Davide Sanclimenti. Since becoming the creative director for the brand, she has continued to work as an influencer and even launched her own self-tanning business which brought in a combined total of £1.2 million in profits alone.
In total, he is worth an estimated £2.4 million, making the couple one of the richest and most successful partnerships to have come out of the show.Endorsements: Oh Polly fashion deal, Dancing On Ice contestant, Beauty Works Hair Extensions ambassador, ITV spin-off series Alongside the fashion deal, and the £25,000 she got for winning the show, Ekin-Su has also secured further deals with Beauty Works, BPerfect Cosmetics, ITV and is currently turning her hand to ice skating as she embarks on a new challenge in Dancing on Ice.
The singer’s coveted big break however came in 2020, two years after his time in the villa, when he dropped his debut single and signed a record deal with EMI, despite interest from music mogul Simon Cowell. In addition to her modelling contract, Maura also raked in an impressive £500,000 for her work with clothing brand boohoo and lingerie giant Ann Summers.
Alongside her collaboration with Surf, Dani also penned a book, runs a podcast and developed her own clothing line with brand Inthestyle, with each thoughtful collaboration adding to her already impressive wealth. Earning a reported £1million for the deal alone, Amber later admitted the scale of her wealth in a 2019 interview with The Sun when she said: “I always told my family I'd be a millionaire and now I am!”
Following in the footsteps of Molly-Mae, Gemma bagged herself a six-figure deal with PrettyLittleThing in a matter of days since she first returned to reality after her time in the sun soaked villa. Prior to entering the villa, Gemma was also competing in elite dressage competitions on an international scale - a vocation that earned her an impressive £136 an hour.Endorsements: Fashion brand Exempt Society, multiple reality TV shows, W7, Skin Republic, Batiste and Eleventh Hour Beauty
With a number of brand endorsements including W7, Skin Republic, Batiste and Eleventh Hour Beauty under her belt, Olivia also frequently collaborates with InTheStyle to produce clothing ranges that allow fans to emulate her enviable style.Speaking on Ovie Soko's series Ovie: Life After Reality TV in 2020, Olivia admitted that in a good month she could rake in as much as £50,000, something that was a far cry from her pre-villa earnings as a sales assistant.