When Elle Levy, 36, launched the Crypto House Airbnb in North Hollywood in March 2022, business was booming. “The first month it was fully booked,” she told BuzzFeed News. “Yeah, it was doing really well. We were charging like $1,000 a night for booking it. Crazy. And then crypto kind of crashed.”gained some attention online
Levy’s background is as colorful as the decor in the house she’s trying to sell. When she was 17, her mom took her to a psychic who said that she would leave New York, where she grew up, at the age of 26. Then one day, at the age of 26, she had a dream that she was in Los Angeles. Two weeks later, she packed her bags and headed for the West Coast.
Her marketing strategy involved hitting the clubs that celebrities frequented. “I would go there with a book bag, filled with money, filled with weed,” she recalled. “And I'd be throwing money at strippers.” She said she would hand out baggies of weed to celebrities to boost her company’s profile.Her first foray into the rental market was advertising her landlord’s property on Airbnb.
Levy got into crypto in 2017, after a teenage acquaintance advised her to buy bitcoin. “I'm like, ‘You're 17.’ Like what the hell, you know? And he's like, ‘Download Coinbase! Buy bitcoin!’” She used her crypto earnings to buy the North Hollywood property, which once looked like a normal family home, and give it a crypto-themed makeover.