With Lavish Dubai Influencer Trips, Companies Spend Dearly for the Social Spotlight

📆 1/26/2023 5:45 PM
📰 WSJ

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Here’s why legions of beauty influencers, an ex-One Direction member, several former “Bachelor” contestants and Beyoncé were all in the United Arab Emirates last week

Beyoncé performed during the opening weekend of Atlantis the Royal, a new luxury beach resort in Dubai.Why were legions of beauty influencers, an ex-One Direction member, several former “Bachelor” contestants and Beyoncé all in the United Arab Emirates last week?

In the celebrity marketing machine, all-expenses-paid vacations and splashy invite-only resort openings are increasingly part of the job.

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