It seems that every business we can think of has a presence on the World Wide Web, and with advances in technology and connectivity, that presence is becoming a rapidly expanding universe.
"With all the changes in the advertising world which includes more stringent privacy controls and continued changes to third party cookie management and tracking like Apple's eMail ability to block tracking, your site has to evolve to become a hub of customer engagement so you can grow your own data with your customers vs. relying on just third parties.
"Cybersecurity is necessary with any website initiative. Most sites won't need the highest level of security but something beyond the basics is important." — Roger Hurni, partner and chief creative officer, Off Madison Ave.
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