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Look to cooperatives to embed ESG and CSR into your company’s genes

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Canada’s credit unions offer an inspiration, and model for purpose-driven organizations that impact social discourse, and make a profit

Jay-Ann Gilfoy is president and chief executive officer of Meridian Credit Union

Canadian credit unions were founded to help those who couldn’t get loans. In Quebec in 1900, Alphonse Desjardins pioneered the model, financing farm equipment. In Ontario, farmers who couldn’t get credit joined forces, as did ethnic communities. Meridian traces its roots back to fruit growers in the Niagara region, while Vancity started by providing mortgages in working class Vancouver, highlighting Western Canada’s tradition of co-operatives.

Make no mistake, we need to earn profits. But given our purpose, in a down year, we’d consider creative solutions before resorting to layoffs.

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