Samsung's newest Galaxy S smartphones a test of brand power in weak market

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Samsung Electronics unveiled its latest premium smartphones with a focus on their powerful cameras on Wednesday, in a test of its brand power as the market for mobiles undergoes unprecedented contraction.

"I think it's designed to give both Samsung and Google a little bit more credibility in the XR space, because they both have been pretty absent on the hardware side for quite some time," said Sag.

However, global smartphone shipments showed the largest-ever decline in a single quarter in the October-December period, when they were down 18.3% on a year earlier at 300.3 million units, according to data issued by research firm IDC last month. The figures cast doubt on forecasts for a modest recovery in the market for mobiles this year.

 

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