Canada’s Competition Bureau to probe forestry industry ads on sustainable management - National | Globalnews.ca

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But the Ecojustice complaint calls on the Competition Bureau to force the industry to retract those claims and pay a $10 million fine. As well, it criticizes the initiative for focusing on process. The complaint says the system assumes that if adequate policies are in place, the results on the ground will be good.

Metnick said the complaint is based on outdated and misleading information and that the standard does contain specific targets.“We have ? 114 indicators that speak to both an outcomes-based as well as a systems-based approach,” he said. “We believe we are sound and based off of science.” The Competition Bureau inquiry, which is not conducted in public, has the power to use the courts to compel evidence.

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