CRYING SHAME: New baby blues – why infant formula companies want you to feel like a bad parent

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Junk science, bottled at the source. New research shows baby and child formula corporations are coining it when it comes to playing on families’ worst fears with poor evidence to back it.

that say babies should receive nothing but breastmilk – not even water – for the first six months. After that, infants should continue to receive breastmilk in addition to other foods until at least two years of age.research estimates the world’s overreliance on formula costs nearly R4.4-trillion as a result of deaths and diseases that could have been prevented.

Fewer than one in five women in her research exclusively breastfed their babies for the WHO-recommended six months. Last, the pair say more needs to be done to train clinic staff, including community healthcare workers, to help support often single mothers through their babies’ wails and colics if breastfeeding rates are going to improve.series say the world needs more than a voluntary code to keep companies in line.

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