Elon Musk told engineers to boost his tweets after Joe Biden's got more engagement than his, report says | Business Insider

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Twitter CEO Elon Musk apparently did not like that a Super Bowl tweet of his was getting fewer impressions than US President Joe Biden's.

As a result, Musk asked 80 engineers on Sunday night to begin working on a project that would ensure his tweets would also get significant engagement — and if they didn't they would lose their jobs. Musk reportedly also flew his private jet to the Bay Area — where Twitter's San Francisco office is located — after the game to speak to his team face-to-face, Platformer reported.

According to the report, Twitter engineers created a system that allowed Musk to receive increased promotion on his tweets above other users"by a factor of 1,000," Platformer reported. Engineers also spoke about reasons why Musk's tweets may be performing less, including that multiple people on the site may have blocked or muted his content. They also found technical reasons that resulted in less promotion of his tweets, Platformer reported.

 

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