The funding comes on the heels of category expansion for Caliray and a year of growth for the brand, which is anticipating more than a doubling in sales this year, according to sources.
With the new funding, the brand, which is focused on creating products with clean formulas, recycled packaging and innovation in sustainability, will continue to invest heavily in Sephora in the U.S. and Canada. While makeup is at the forefront, Zomnir thinks of Caliray as a lifestyle brand, and there will be a few more launches in the wellness category.
“We are thrilled to increase our investment in Caliray and believe in Wende as a visionary, second time beauty founder who previously built and successfully grew
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