s model has relied on publishing original stories with clickbaity headlines and aggregated material from other outlets. It has also been criticised for publishing native advertising, which resembles the publication’s editorial content but is paid for by an advertiser, and even granted sponsors editorial control of its content.
Native advertising is said to help drive traffic, engagement and conversions on the internet. Usually, it features as “recommended”, “suggested by” or “sponsored” posts on websites.Because native advertising is so easily mistaken for a site’s content, it blurs the line between advertising and editorial, making it difficult for users to discern the advertising.
Users deem the ads as deceptive, underhanded and potentially unethical, while some brands claim they boost awareness.Now the parent company, Insider, has decided not to renewBusiness Insider SA“BI, as we called it, came from nowhere and quickly turned the business media market on its head. With an approach that is much more consumer focused, BI soon became the largest business website in South Africa.
No great loss. Was way too wokey and lig in die broek
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