Elon Musk reopened Twitter for political ad business. But is it too late?

  • 📰 politico
  • ⏱ Reading Time:
  • 54 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 25%
  • Publisher: 59%

United States News News

United States United States Latest News,United States United States Headlines

Nearly two months after Twitter announced it would start allowing political ads again, the company says it has no paid political advertisers yet.

along with right-wing accounts previously banned by Twitter and significantly cutting back on the tech company’s staff.

The platform’s new ad verification process and disclosure mechanisms are rudimentary so far, relying on both potential advertisers and members of the public to fill out a form hosted by Google, unusual for a tech company that would typically be expected to build most of its own web features. “It’s been several years since political advertisers have used Twitter, so it’s not just in our muscle memory or our toolbox in the way that some other things would be,” said Eric Wilson, a Republican digital strategist and director of the Center for Campaign Innovation, which studies campaign practices. “And then there is a lot of uncertainty about Twitter and who is using it.”, with then-CEO Jack Dorsey saying political message reach should be “earned, not bought.

But campaigns also have to consider some of the “brand safety” issues that have caused other advertisers to leave or reconsider their presence on the platform, said Mike Jablonowski, president of DS Political, a digital advertising firm that works with Democratic candidates and causes.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

I will block any Trump or DeSantis ads!

I haven’t seen a single political add on television since November. Know why? There’s no major election’s taking place…..

Because it's not an election right now..? You'll look foolish by the end of the year.

He really thought there was a line outside...

caschmitt Of course. Just in time.

Good

Certainly would be a terrible business decision and could very likely backfire big time. Many already boycott products/goods/services for those supporting known lies and conspiracies. I personally know many and based on social media we all see what people do & not do.

Why would they pay? He’s let all the right wing conspiracy theoriists and misinformation back on for free.🤷‍♂️

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 381. in US

United States United States Latest News, United States United States Headlines