Deloitte BrandVoice: Modeling Trust: AI And The Technology, Media And Telecommunications Industry

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Modeling Trust: AI and the Technology, Media and Telecommunications Industry Sponsored by Deloitte

This lack of firm guardrails can leave a vacuum when it comes to the responsible—or trustworthy—use of AI. And as the pioneer of these technologies, TMT companies should help model the behavior that will ensure AI is applied equitably, inclusively, and safely.

Organizations have a myriad of opportunities to create a competitive advantage by using AI. They can use AI to automate engagement and communication with customers to predict customer behaviors. They can develop highly personalized products and services by using advanced analytics and leveraging data from a variety of sources.

, they can look to the following principles to help mitigate the common risks and challenges related to AI ethics and governance:actively identify biases within their algorithms and data and implement controls to avoid unexpected outcomesbe prepared to build algorithms, attributes, and correlations open to inspectionclearly establish who is responsible and accountable for AI’s output, which can range from the developer and tester to the CIO and CEOthoroughly consider and address all kinds of...

Ultimately, however, modeling trustworthy behavior is its own reward. By avoiding unintentional bias and warding against possible abuses, TMT companies are not only doing the right thing, but can lead the way to a future where AI is fully embraced for the incredible value it can bring.

 

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