Google says it is still 'committed to games as an industry'

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Google is 'positioning itself as a go-to tech partner for publishers of live-service video games' by offering its cloud…

"It was at that moment when we basically had to make decisions about Stadia that we realized that, at Google Cloud, we are at our best when we’re helping other people build this stuff, not necessarily building it ourselves," Google Cloud’s director of game industry solutions, Jack Buser, told Axios.

This includes offering what Axios calls a"three-part Google cloud bundle", which includes servers, cloud storage data management, and"searchable player and game analytics", which Google thinks will help live service titles manage surges in popularity. Current clients include Ubisoft, Unity, and Niantic.

"Google is absolutely committed to games that are such a big part of our messaging," Buser added."When we made the decision with Stadia, we were just like, Look, we are committed to games as an industry.""We are not offering that streaming option, because it was tied to Stadia itself," Buser later told Axios."So, unfortunately, when we decided to not move forward with Stadia, that sort of [business-to-business] offering could no longer be offered as well.

 

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