Midsize companies are challenged by every definition of"unsustainable." Operational structures have become untenable against the current dynamics of macroeconomic instability. Consumers are largely ignoring products and services that upset the ecological balance by depleting natural resources. Regulatory auditors are carefully watching their labor practices to spot noncompliant and unethical activities.
A tactic that most midsize consumer products companies have adopted lately is including environmental and social sustainability in their revenue growth strategies, according to the SAP Insights report, “The Transformation Mindset."And nowhere is this statement more accurate than in the consumer products industry.
,” underscore that this focus joins traditional moves such as introducing new products and services, expanding into new market segments, and improving brand reputation.Whether organic or inorganic, growth in the consumer products industry is ultimately about selling more of a product that people already have and making better use of trade dollars and pricing power. Accomplishing this goal calls for promotions that are planned, optimized, and executed with speed, agility, and precision.
However, connecting the links between sustainability and revenue growth is compelling business leaders to ask a wider variety of questions, for example:How can supply chain planning processes become more agile while improving margins?
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