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The Secondary Market for Luxury Watches Has Outpaced the Stock Market Since 2018

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The numbers don't lie—the secondary watch market is rising. Are watches the new way to grow your wealth? 🤔

There are a few factors that have informed this growth. For one, these watches are simply in shorter supply after, Patek Philippe, Tag Heuer, Audemars Piguet, Hublot, and other watchmakers temporarily shut down or slowed production amid the pandemic. The report also pointed out that there’s an influx of new, younger buyers who are less “personally attached” to their watches. These new collectors, trading in their models when they see a good opportunity.

A rare Audemars Piguet stainless steel and 14k pink gold full calendar chronograph wristwatch at the auction house Christie’sThe younger generations’ interest—both Millennials and Gen Z—in alternative investment strategies is not new, but

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