Expert decries absence of proper mentoring in creative industry | The Guardian Nigeria News - Nigeria and World News

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Founder and Chief Executive Officer (CEO), The Giant Creative (TGC), Jegede Oluwabukola, has called for a revamp in the creative industry, saying stakeholders in the sector are not doing enough towards providing proper mentorship for the upcoming in the industry. Oluwabukola, a brand designer and digital strategist, who made the comment during an interactive session […]

Founder and Chief Executive Officer , The Giant Creative , Jegede Oluwabukola, has called for a revamp in the creative industry, saying stakeholders in the sector are not doing enough towards providing proper mentorship for the upcoming in the industry.

“Some of the young creatives coming up have the challenge of lack of direction because there is no adequate body that is really recognised to help the upcoming generation of new creatives. Although this industry is about exploring your thinking but then, some people are actually lost that they don’t know the direction they are headed,” she said.

According to her, “I have seen people’s passion die because they didn’t get adequate support or push to move further, so they just loose interest.”

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