They want our talents, and we request that they do A, B and C, but most businesses are not willing to fulfil beyond A. It created a problem for us on the talent side as well. The talent believes the manager doesn’t need the money, which is why they are insisting that the businesses must fulfil A, B and C conditions, though they need the cash to survive and go behind you to take the deal, leaving you to clear the mess thereafter.
This is driving investments into the industry, but there would be more investments when the right infrastructures are provided. For me, equity is the kind of investment that is needed in the industry rather than loans. Our goal was to raise the bar in production and boost the confidence of global players in our local industry. Today, Ogidi Studios has attracted patronage from the likes of Netflix, CNN and recently, Hollywood producers, Marvel Studios.
Till date, the feedback from different stakeholders has been overwhelming and it was a proud moment for my team and I, especially for me as alumnus. So, constant innovation, creativity and commitment have enabled us to deal with so many challenges. The creative industry redistributes wealth; it has a multiplier effect from food vendors at a production set to carpenters, hotels, and make-up artists among others.
Now, he is the incoming president, he will replicate what he has seen in those places because of his experiences in Lagos as well as his understanding of its impact on the economy. The creative industry is one of the greatest employers of labour. In terms of driving the country’s FX, it is a low-brainer.
If the investor has a deep pocket and can wait for the long term, I would advise them to invest in infrastructure. I also see opportunities in training in the near term. Some skills in the industry need to be upgraded and some people need to learn afresh. Content never expires, so they can also invest in content creation.
We are suffering. The naira scarcity is affecting the creative industry negatively, because a lot of the things we do are mostly cash-based. On a movie set, you have an actress as big as Bisola Aiyeola, you have a carpenter and if they don’t nail what they are meant to nail, Aiyeola cannot go on set. The drivers need cash to be at the venue and if they can’t find the cash, they won’t come.
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