Toronto Star publisher urges Canadian business to dedicate 20% of ad budget to local media

  • 📰 financialpost
  • ⏱ Reading Time:
  • 29 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 85%

United States News News

United States United States Latest News,United States United States Headlines

The Toronto Star\u0027s owner said tech giants are \u0022stealing\u0022 journalists\u0027 work and called on business to advertise more on local media. Read on.

To counter these trends, the federal government has put forward Bill C-18, which would require digital giants to negotiate deals that would compensate Canadian media companies for linking to or otherwise repurposing their content online.

He’d like to see the federal government increase its spending on COVID-19, reconciliation and affordability advertising in Canadian media, saying Torstar papers and their digital platforms received 0.27 per cent or less than $400,000 of a recent $140 million budget. Bitove also wants to see corporate Canada increase its local advertising spend, after he heard that “one of Canada’s leading institutions whose values are 100 per cent aligned with our company” spent $50 million on ads last year. His company’s share of that spending was less than one per cent.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 7. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Toronto Star owner calls on Canadian companies to spend 20% of ad budget on local media - BNN BloombergThe publisher of the Toronto Star is calling on Canadian companies to dedicate at least 20 per cent of their advertising budgets to local media. ya ok ******* Toronto Star asks feds for ---- millions more taxpayer dollars By Jonathan Bradley -February 7, 2022 Good business model.
Source: BNNBloomberg - 🏆 83. / 50 Read more »