Analysis: Twitter's advertising business seen facing slow recovery

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Twitter-owner Elon Musk has said advertisers are returning to the social media platform, but statements from several companies and data from research firms suggest a bounce-back is not happening so fast.

, that had been among Twitter's top 10 advertisers before Musk took over, are no longer even in the top 50 advertisers in the past two months, according to data compiled by Sensor Tower.told Reuters last fall

The top 50 advertisers on Twitter spent a combined $83 million over the past two months, down from $102 million in the same period last year, according to Sensor Tower, a market intelligence firm. An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji. Musk is set to speak at a major advertising conference in Miami on Tuesday, where he will address marketers seeking answers about his plans for Twitter.

His controversial tweets, including ones that linked to conspiracy theories or waded into debates about racism, have also given advertisers pause, ad buyers have previously told Reuters.a massive decline in advertising revenue and said he was forced to cut costs quickly.

 

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raehanbobby Why advertise on Twitter?

elonmusk is a liar

The best solution would be for Elmu to sell it to a new company that can win back the trust of publishers and advertisers.

Russia and China are also making a strong comeback, I am a supporter of Musk, but not of communist dominance... their values ​​and their way of life are not compatible with democracy...

That's the price of free speech. Liberal Nazis want to cancel free speech and muzzle dissent

He lies too much

Musk is like Trump - will say anything to convince himself it's really happening.

Pinterest has more users then Twitter, ElonMusk is a fraud. This place is full of insanity DylanMulvaney

oh no they aren't coming back until the meme comes to fruition 🍌

Wait a minute, are you saying Elon is fibbing?

wait is he lying ? no

24 billion not so fast.

As a small advertiser, we saw the ads for the budget surge. The ads/budget have come down in recent months but not to levels from last summer. At the same time, Twitter has run promotions providing huge discounts to large advertisers in an effort to lure them back. Net, it…

We'll find out if you're stretching the truth again, I guess.

Elmo will be along shortly with your “State Funded Media” badge.

Study’s show that is losing credibility and influence with each biased tweet.

Absolutely no one sees Twitter ads . It’s useless

Elon claims. He said they all came back months ago. Lol

Well I see y’all bought the gold check so I think Elon will be ok

Wish I believed you but all news is suspect Elon’s wishes

He’s lying, as usual.

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