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Usually, fashion magazines in China release the upcoming month’s cover in the middle of the month. When Vogue China did not make any update last week, there was speculation online that something had gone wrong. Posts about how Vogue China was scrambling to swap the cover at the last minute began to appear on Weibo and Xiaohongshu.
Huasheng Media founder Chuxuan Feng called out Margaret Zhang, Vogue China’s editorial director for being disrespectful to the Chinese market on Weibo.
, a Chinese design talent scouting competition, and fashion investor commented that, “There is no need for a Chinese fashion magazine to have an opinion given by an overseas Chinese who doesn’t know China and doesn’t respect the Chinese market.”
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