The UK is facing a looming chicken shortage and a potential fruit and vegetable crisis, industry experts have warned.The British Poultry Council warned: ‘Without a fair price for product, British poultry is at breaking point.
The trade association’s chief executive Richard Griffiths added: ‘The drive to keep food affordable under exceptional market conditions where the cost of production is not being returned through the marketplace is rendering poultry meat businesses unviable.’ ‘Doing so, however, fails to acknowledge large costs incurred elsewhere in our supply chain – energy, feed, labour, packaging, transport, and so on, all on top of ongoing Brexit and avian influenza challenges.
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