Post-Covid, post-bankruptcy Hertz is all-in on electric, with big implications for the EV, auto and rideshare market

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Hertz big Tesla fleet purchase was a milestone for the EV market, and the rental car company's electric vehicle strategy continues to grow.

Hertz's deal with Uber lets drivers rent EVs for as little as $285 a week for a GM car like a Chevy Bolt EUV, rising to $334 and up for a Tesla Model 3 and higher for a Model Y SUV.

"We have a great EV story to tell - a few actually," Anfang said in an e-mail. "We're kicking off some driver education events to help with our mission to get them into EVs." That's backed up by Tracy Lynn Young, who has driven for Uber in metro Atlanta for seven years. She pays $340 a week for her Tesla, and says she can bank $1,800 driving on a busy weekend, thanks partly to the EV incentives and the curiosity of riders who request a Tesla because they've never been in an EV. The incentives alone nearly pay for the car, she said.

"When they want comfort, they want a ride in a Tesla," Young said. "A lot of people want a ride in a Tesla [so] they can experience it."The company also benefits from the push for environmentally-focused corporate management, Zaffino said. Hertz gets almost exactly half of its rentals from business travelers, and many companies are turning to electric vehicle rentals as part of broader plans to reduce their carbon footprints, he said.

 

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