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'We no longer know what reality is.' How tech companies are working to help detect AI-generated images | CNN Business

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Tech companies have been working to combat online misinformation for years, but the rise of a new crop of AI tools that can quickly generate compelling images and written work in response to user prompts has added new urgency to these efforts.

But according to Jeffrey McGregor, the CEO of Truepic, it is “truly the tip of the iceberg of what’s to come.” As he put it, “We’re going to see a lot more AI generated content start to surface on social media, and we’re just not prepared for it.” McGregor’s company is working to address this problem. Truepic offers technology that claims to authenticate media at the point of creation through its Truepic Lens.

” Defending reality could prove to be a lucrative business if the issue becomes a frequent concern for businesses and individuals. These services offer limited free demos as well as paid tiers. Hive Moderation said it charges $1.50 for every 1,000 images as well as “annual contract deals” that offer a discount. Realty Defender said its pricing may vary based on various factors, including whether the client needs “any bespoke factors requiring our team’s expertise and assistance.

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