and LIV Golf, adding that as a golf fan, he believed the fight between the two companies was starting to hurt golfers. The deal will include a significant financial investment into the PGA Tour from the Public Investment Fund — a sovereign wealth fund owned by the Saudi Arabian government and the owner of LIV Golf.The news has also brought on questions about how much more influence PIF and the Saudi government will be able to acquire in the sports world through future investments.
“When the Saudis invest in sports, it gets outsized attention,” Silver said in response to a question about the merger. “Now, I don’t want to complain about that because we want to get outsized attention. On the other hand, somebody could go down the list there. They are investors in some of our largest American corporations. Some of the most well-known brands have investments from them. And I also think it’s a two-edged sword.
“But … now talking specifically about the NBA, where we’re such a global sport, I think people are a little too dismissive these days about the benefits that come from the commonality around sports. That with a sport like basketball — our finals are distributed virtually everywhere in the world, the sport is played everywhere in the world — it’s an opportunity to bring people together.
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