Africa is a tricky place to do business in. It’s a continent that almost never rewards haste.
We all know the challenges, and it’s even tougher when we look over to the Western world and see people seemingly making money out of thin air. But the fact that most of us would rather enjoy a well-tended potjie over a quick meal in a generic restaurant says something about us as a people. Preference Capital has been in this game for a decade now, and our management experience spans hundreds of years.
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