EU regulators order Google to break up digital ad business over competition concerns

  • 📰 AP
  • ⏱ Reading Time:
  • 59 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 27%
  • Publisher: 51%

United States News News

United States United States Latest News,United States United States Headlines

European Union antitrust regulators take aim at Google’s lucrative digital advertising business, ordering the tech giant to sell off some of its ad business to address competition concerns.

FILE - A Google sign is shown at the company's office in San Francisco, on April 12, 2023. European Union antitrust regulators on Wednesday, June 14, 2023, took aim at Google's lucrative digital advertising business, ordering the tech giant to sell off some of its ad services to address competition concerns.

FILE - A Google sign is shown at the company's office in San Francisco, on April 12, 2023. European Union antitrust regulators on Wednesday, June 14, 2023, took aim at Google's lucrative digital advertising business, ordering the tech giant to sell off some of its ad services to address competition concerns.

BRUSSELS — European Union antitrust regulators took aim at Google’s lucrative digital advertising business in an unprecedented decision ordering the tech giant to sell off some of its ad business to address competition concerns. The European Commission, the bloc’s executive branch and top antitrust enforcer, said that its preliminary view after an investigation is that “only the mandatory divestment by Google of part of its services” would satisfy the concerns.

The 27-nation EU has led the global movement to crack down on Big Tech companies but it has previously relied on issuing blockbuster fines, including three antitrust penalties for Google worth billion of euros .Google can now defend itself by making its case before the commission issues its final decision. The company didn’t immediately respond to a request for comment.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 728. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

EU suggests breaking up Google’s ad business in preliminary antitrust rulingThe European Commission targets Google’s core business.
Source: verge - 🏆 94. / 67 Read more »

EU regulators may demand Google to sell part of ad-tech business - sourceEuropean Union antitrust regulators may order Alphabet Inc's Google to sell a part of its advertising-technology business, a source with direct knowledge of the matter told Reuters on Monday.
Source: Reuters - 🏆 2. / 97 Read more »

EU weighs push to break up Google’s ad-tech business: WSJEuropean Union regulators were weighing whether to dismantle search giant Google’s ad-tech business on anti-competitive grounds, the Wall Street Journal...
Source: MarketWatch - 🏆 3. / 97 Read more »